Most cover letters are ignored because they are boring and generic. Here is how to make yours stand out:
1. Don’t summarize your resume: Tell a story about a specific project instead.
2. Name a real person: Find the HR head’s name on LinkedIn and address them directly.
3. Use a “Hook” opening: Don’t start with “I am writing to apply.” Start with your passion for the company.
4. Focus on THEM, not YOU: Explain how your specific skills will solve their company’s current problems.
5. Keep it punchy: Less than 300 words is the golden standard.